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VILLAGE HERITAGE
New Theme Village Business Development Opportunities in Latgale and Aukstaitija Cross Border Region
Approximate total Project budget in EUR: 345 262.00
ERDF co-financing in EUR: 293 472.70
Project Duration: 07/2010 - 08/2012
Priority: Encouragement of Socio Economic Development and Competitiveness of the Region
Direction: 1. Facilitating Business, Labour Market and R&T Development
Application Call: 2
Summary Description of the Project:
The project VILLAGE HERITAGE is developed by 2 partners Ignalina Nuclear Power Plant Regional Development Agency and Latgale Planning Region and it is aimed to promote business and labour market development at the local cross-border level by fostering economic potential of villages to develop competitive products and joint marketing, based on traditional economic values and a unique Theme Village concept. The project area includes Aukstaitija and Latgale - part of Baltic Country of Lakes (6200 km2 and 170000 population). The project involves 8 municipalities (Counties of Kraslava, Livani, Preili, Dagda, Ilukste and Daugavpils in Latvia; Districts of Ignalina and Zarasai in Lithuania). It tackles the problem of lack of small business activity, 10% and increasing unemployment, no jobs in rural areas at local level. Due to that the project involves 20 villages to develop small business ideas and become Theme Villages, based on joint cross-border cooperation, skill and capacity buiding, Theme Village product and brand development, joint marketig, joint strategic approach. The sub-objectives of the project: 1) to stimulate small business development in the villages through support and encouragement of villagers to make business targeted at tourism and other economy sectors; 2) to ensure business skill and capacity building of the villagers; 3) to support creation of self-sustaining cross border network of Theme Villages in Latgale and Aukstaitija. The VILLAGE HERITAGE project has 4 WPs and 4 RPs. The project period is 24 months. It is developed on equal participation of the both partners and wider partnership, respecting Theme Village development needs, proposing an innovative approach (Theme Village concept) to tackle economic problems in the villages. It respects all the EU horizontal priorities. The project activities are aranged in WPs where WP1 is "Management and Coordination" (to ensure proper and timely project implementation), WP2 "Support to Facilitators" (training and facilitation skill development, common village workshops, elaboration of training manual), WP3 "Theme Village networking " (village trainings, networking, study visits, experience exchange), WP4 "Theme Village small business development" (support to village business development, joint Theme Village marketing strategy, branding of products, marketing campaigne, promotion of brands in festivals). 6 training modules to be delivered, 120 villagers trained, 2 local study trips and 1 study trip to Poland will be conducted, 40 villages business ideas identified and developed, Theme Village branding and marketing cycle for ready-to-sell products accomplished in 6 Theme Villages, 1 joint Theme Village marketing strategy will be developed (with focus on 20 Theme Villages), information and marketing campaigne coducted, Theme Village network created and self-sustaining. Indirectly the project will facilitate creation of 20 new jobs / village companies.
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Lead partner:
VšĮ Ignalinos atominės elektrinės regiono plėtros agentūra
Ateities str. 23, Ignalina, LT-30121 , Lithuania
Tel.: +37038650401
Fax: +37038650402
Website: www.inppregion.lt

Contact person: Project manager Joana Goštautaitė
E-mail: info@iaeregionas.lt
Other partners
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